This involves collaboration across multiple departments.

You need to have a good overview of all upcoming products, plan which of these will be included in your catalog and make sure all other product information is up-to-date. Catalog management is more complex than you might think.Ĭatalog content management is much more complicated than people would expect at first sight. No matter what kind of marketing resource management tool you use, catalog management software can help you streamline your workflows through catalog design templates and automation features that reduce the time you spend on your projects. What Is Catalog Software and Why Should You Use It? In the following section, we list the benefits you can gain by using capable product catalog management software. Since the marketing and design functions of most companies are notoriously overworked and need to keep up with tight deadlines on an almost daily basis, you should use product management software to streamline and automate processes as much as possible, no matter if you need to create physical or online catalogs.

Distribution: Distribute your physical or online catalogs on a regular basis.ĭepending on how many products you offer, the markets you serve, the scale of your business and how many details you want to include, catalog management can become a heavyweight task, one that requires a lot of resources and cross-functional collaboration.

Review and approval: Make sure your team and superiors agree with the content.

Maintenance: Update current product data if necessary.

Creation: Create new product entries and add discounts, trials or other events.

Planning: Determine which products will be added to your catalog.

The most important tasks of efficient catalog management can be summarized as follows: Product catalog management is a subcategory of marketing project management that ensures that all your customers, whether B2B or B2C, have access to your latest product data and visuals in order to boost revenue across all targeted sales channels.įurthermore, product catalog management is not a one-off project, but an ongoing task. Before we introduce you to the best catalog software solutions in 2021, we will cover all of the basics of product catalog management. Product catalog management is the process of creating and maintaining your physical or digital e-commerce product catalog.

Catalog Creation Workflow: How to Design a Catalog.

Free Catalog Maker and Catalog Templates.

What Is Catalog Software and Why Should You Use It?.

Best catalogue freeware